Dental Practice Website
Client: Smile Studio
3× more enquiries in 60 days
The Challenge
Smile Studio's existing WordPress website was slow (6+ second load time), visually dated, and had no clear path for new patients to book an appointment. The practice was losing potential patients to competitors with more professional online presences.
Our Approach
We conducted a conversion rate audit of the existing site and identified three critical friction points: no visible phone number above the fold, a buried booking link, and a lack of social proof. We redesigned the site architecture around a single conversion goal — getting visitors to book an online appointment.
The Solution
A Next.js static site with a prominent hero CTA, patient testimonials, treatment pages with FAQs, and a booking widget integration (HotDoc). Google-optimised meta structure, structured data for a LocalBusiness, and an XML sitemap were included from day one.
The Results
- More new patient enquiries
- 3×
- Page load time (was 6s)
- < 1.5s
- To first measurable results
- 60 days
- Google review score
- 4.9/5
Ready for similar results?
Tell us about your project and we'll get back to you within one business day.